DJX ’24: Launch of Sunset Sessions, After Dark Events Continue to Excite
The launch of Sunset Sessions at DJX ’24 was extremely well received, as DJX After Dark continued to engage attendees through the night.
The DJX Sunset Sessions offered new opportunities for brands and attendees to connect over a relaxed environment that included food, drink, music and giveaways. On Aug. 5, QSC’s session in its demo room presented Jaymie Perez on the decks, while brand reps lauded and toasted DJX attendees and the DJ market.
“This year’s DJX was our best experience to date. Our demo room was packed throughout the show with highly engaged and enthusiastic DJs looking to offer a premium experience for their clients. The show exceeded our expectations in terms of number of visitors to our demo room, as well as the positive feedback we received about our products and our brand. We can’t wait to be back next year.” – Ray van Straten, QSC, Costa Mesa, Calif.
On Aug. 6, AlphaTheta held its session outside on The Balcony Deck, which afforded attendees views of the boardwalk and Atlantic Ocean, as DJs played through the company’s battery-powered system – an OMNIS-DUO controller and WAVE-EIGHT speakers.
“I have been coming to Atlantic City in August since 2006, and the show gets better every year! DJX has become the gold standard for a DJ show, and I can't wait until the DJX ’25 to again see some amazing people, vendors, and shows – and to make new DJX memories! – Jay Brannan, AlphaTheta Corp., Torrance, Calif.
“AlphaTheta was very pleased with this year’s DJX in terms of attendance, enthusiasm and the range of new activities and displays. We particularly enjoyed the Sunset Sessions and will push for those to continue.” – John Powell, President of AlphaTheta Music Americas, Inc., Torrance, Calif.
After Dark: On Aug. 5, DJX’s After Dark series began at HQ2 at Ocean Casino Resort with a packed house enjoying an evening with Gimme Gimme Disco, the NYC-based party brand featuring retro tunes from DJs Holly T and CBJtheDream. On Aug. 6 back at the Hard Rock, DAS Audio and MobiBooth presented its “Twisted Tuesday” party, which featured the gifted turntablist Puffy, plus DJs Chitown Shani, CYD, Ease, Five Venoms, Immortal, Lady Shay, and Throdown.
On Aug. 7 at The Balcony in the Hard Rock, DJX presented B2B parties. First up, the “Millennium-Mixtape Party,” co-hosted by Jake Jacobsen and Mike Alevras, presented a cavalcade of mobile-friendly talent. Sponsored by RCF, the lineup included “Digital Dave” Lander, HB Monte, Kid Kasper, and DJ LG, among others. Afterwards, Mell Starr & Friendspresented “Disco & 40 Years of House Music.” Sponsored by RCF and AlphaTheta/Pioneer DJ, the event included performances from DJ Spinna, Natasha Diggs, Scram Jones, and Mell Starr.